3PF vs jmfield.com: two campaigns, one customer

The two campaigns, side by side

One tiny, efficient, well-tracked campaign. One large, expensive, half-blind one. Same parent company, same customers.

jmfield spend by campaign

3PF match-type split

Where they collide

Both accounts bid the same intent for the same business. Google's auction treats them as rival bidders, so J.M. Field inflates its own cost per click. Three collision zones.

Zone 1 · The 3PL family

Zone 2 · Printing and fulfillment

Zone 3 · Paying for what jmfield already ranks for

The ~$2,200 of 3PL search terms is a subset of the $4,090 campaign, not added on top, so the total is not double-counted.

Who keeps what

The fix starts with a clean split. Each domain owns a lane and stops bidding the other's. One home for 3PL, one for generic printing, and the niches go to 3PF.

Enforced with negatives: 3PF adds the ceded printing and 3PL terms as EXACT negatives so it can never drift back into jmfield's lane, and vice versa.

Drop and add

Organic vs paid: are we paying for free clicks?

The honest answer: almost never. Both domains get near-zero organic clicks, so there is no classic cannibalization to cut. The real opportunity is the reverse, claiming rankings that already exist.

The measurement gap

Before cutting or scaling anything, the jmfield account has to be able to count a website lead. Right now it cannot, which is why every cost-per-lead figure here is a worst case.

The 6 recorded 2026 conversions are phone-only: Lead form Submit (3), Phone Number Click (2), Call Scheduled (1). Every form submit on jmfield.com is invisible to Google Ads, so the true lead count behind $24,684 is unknown. The account also carries dead conversion goals from unrelated companies (keratincomplex, neptunetridentstore, Pintoy Seeds) left by a prior agency.

The plan of action

Sequenced and gated. Steps 1 to 2 are planned and ready to execute on approval. Nothing goes live in either account without a review.

1. Fix jmfield conversion tracking blocking, do first
   Ordered options, cheapest first. (a) Mark the form submit as a GA4 key event (GA4 is already installed), link GA4 to the ads account, import it as a conversion. (b) Or create a Google Ads conversion action and fire its gtag event on the /api/contact success. (c) For qualified leads, capture gclid on the form, store in Pipedrive, and upload offline conversions when a lead qualifies (counts real pipeline, not just form fills). (d) Enable Enhanced Conversions for Leads. Also delete the junk goals from other companies. You have admin and own the site, so this needs nothing from Brenda. Planned, awaiting your go to execute via API.
2. De-conflict the keyword territory
   3PF goes EXACT-only in its niche lanes, cedes generic 3PL and commercial-printing to jmfield, adds 8 ceded terms as EXACT negatives so it cannot drift back, and carries its 2 proven converters forward as EXACT. Competitor-name and Spanish negatives rebuilt as a master set.
3. Migrate 3PF into the jmfield account built paused
   Rebuild 3PF inside account 6425197186 as its own standalone $15/day budget, manual CPC, built entirely paused for your review before it enables. J.M. Field's card pays, both operations bill together, and the cross-account bidding collision ends structurally. Cutover order is mandatory: pause the OLD 3PF campaign first, then enable the new one. The old campaign is only paused, never deleted. Brenda's 4 campaigns are never touched.
4. Clean up inside jmfield
   Negate or pause the ~$5,400 of zero-converting waste (near-me printing plus the 3PL family). Give 3PL one home. Rewrite the title and meta on the position-5 "3pl fort lauderdale" page to claim the free clicks. Once real conversion data exists, move bidding from manual to conversion-based.
5. Scale gate
   After 14 days with clean search terms, proven tracking, and sane CPCs: raise 3PF to $25/day and expand geo beyond Florida. Not before.

Recommendations, prioritized

Method

All figures pulled read-only on July 10, 2026, for the window January 1 to July 10, 2026. Sources: Google Ads API (accounts 8922441784 and 6425197186), Google Search Console, GA4 (property 540212244), and the live Nexus visitor trackers. Nothing in either ad account was changed. Derived figures: CPC = spend / clicks; cost per lead = spend / conversions; collision total $7,600 = $4,090 + ~$3,200 + $268, with the ~$2,200 3PL search terms counted as a subset of the $4,090 campaign, not additive. Conversion counts reflect only what Google Ads can currently record, which the measurement section explains is incomplete for jmfield website forms. Ads for both domains resolve to their own domains; the jmfieldmarketing.com string appears only inside the retired Analytics goals, not as an ad destination.